From a family dynasty of architects in Kyiv to studying at TU Berlin during the covid time to viral success on TikTok and Instagram — meet Ivanna Papushenko! 🎧
In this episode, my guest Ivanna Papushenko - architect, content creator, and mentor known online as Fräulein Architektin (Lady Architect) - shares her inspiring journey, candid critiques of traditional architectural culture, and how she uses digital platforms to redefine architectural education.
What we discuss in this episode:
From Kyiv to Berlin & Switzerland: Navigating the German Studienkolleg, earning her Bachelor's at TU Berlin during lockdown, and exploring UX design, project management, and international real estate competitions.
Architecture as a Personal Brand: The story behind her viral audio *"I want to be the next Zaha Hadid"*, creating relatable architectural memes, and breaking down the stereotype of the "arrogant, elite architect".
Data, AI & Real Estate Realities: Why architects hit budget walls with investors[18], whether romance in architecture is fading, and why the industry underutilizes valuable data from 3D models.
Women in Architecture & Ukrainian Identity: Insights from co-organizing the Women in Architecture symposium in Berlin[2], addressing gender bias on construction sites, and her personal connection to Ukraine’s future reconstruction.
Mental Health & Routines: Why architecture shouldn't be your entire identity, and how salsa dancing, yoga, sailing, and simply "doing nothing" spark true creative inspiration.
Tune in for an energetic, honest, and fresh perspective on the next generation in architecture!
Spotify: https://open.spotify.com/episode/5My9zX909mH05sw99lZK7U?si=7c15a78fd86a4944
LinkedIn: Ivanna Papushenko | LinkedIn
Instagram: Instagram
Business: Portfolio | Architektur Services
